Though advertising is an expensive marketing tool, brand owners adopt various advertising tools to promote their brands amongst customers. The success story of a brand (as per marketing experts) is directly or indirectly related to the advertising activities of the product. However, it is also a much observed fact that not all advertising campaigns become a hit. Television Advertising, Print Advertising, Outdoor Advertising, Internet Advertising etc are some common practices of brand promotion. In the following paragraphs, let us take a look at the pros & cons of advertising.
Advertising advantages
1. The brand owner has complete control over his promotion campaign- One of the major advantages of brand ad is that the brand owner or advertiser has complete control over his promotion campaign. One can start or launch the campaign when he desires and can also put an end to the campaign accordingly to his requirement.
2. Advertising is a consistent marketing activity- One can consistently present the company’s image and sales message amongst customers to build awareness and trust. The brand message can be presented to customers all year round.
Advertising disadvantages
1. Requires proper planning & execution- An adv practice requires proper planning & execution of the plan. Advertisers need to meticulously work out the promotion plans of the brand and present it as an interesting brand message to target customers.
2. Time consuming and persistent- Any advertising activity is time consuming. One cannot come up with an advertising idea and launch the campaign then and there. Defining the target group, choosing the media vehicle, deciding the brand message etc require sufficient time for advertiser.
3. Advertising is at times a monotonous affair- It is true that ad is at times a monotonous affair. One needs to repeatedly present the same old brand message to customers through various media channels. Customers at times find it boring to go through the same old brand message again and again. A creative input is a must to avoid monotony in brand advertising.