Home Based Business Opportunity from Home – The All Important Art of Closing the SaleIn order to improvise on any home based business opportunity from home, you should remember that people will only buy your products or services if they fully understand the benefits that they will get from doing so. Therefore, you will need to consider this fact very closely while designing the advertising strategies for your home based business opportunity from home.Websites and blogs are excellent resources as means of providing information and to bring about awareness amongst your prospective clients or customers. Once people distinguish the benefits of doing business with you, the inquiries will start flowing in. It then becomes your responsibility to convert those prospective clients into customers.Sales are obviously the most important criteria for any business opportunity from home. It is in fact an art which requires a lot of attention.The following factors can help you out:Ask and sell:Nobody wants to be told about what they need to buy. Therefore you should always ask what the customer about his/her specific needs. As an example, you could ask: “Can you please let me know the reason for your call and how I may help you?” This will generally open the door to the prospective customer and allow them to explain their specific needs to you.Talk to the potential buyer:It is important to build relationships with your clients. To do so, you will need to communicate with them so that you can generate a personal relationship and better understand their needs. This can be done best in person; however, you can also start with a telephone conversation or a blog on your business website. This also helps in building trust with your customers. This is a critical criterion for developing a strong relationship with your clients in order to close the sales in any business opportunity.Keep an online follow up:Research has proven that it takes 5 to 7 follow ups with potential customers in order for you to close a sale online.To avoid spamming your clients, you will need to get their contact information (i.e. name, email address and phone number) and their permission to send them information about your business. As an incentive for them doing so, you may want to offer your prospective customers something of value to them for free. You may want to offer them a free book, or free sample of your product, or etc. Whatever you offer them, make sure that it has value to them.After they give you their personal information you need to make sure that they can immediately download the free gift and also gain access to your products online. It is possible that they may not be interested in a particular product you are selling currently; however, in the future you may be able to sell them some other product.Overcome objections before they become barriers:Some typical objections that may arise are:o I do not have the money
o I do not want to buy the product
o I do not have the time
o Is this a scam?You’ll need to handle these objections before they become a barrier in your business opportunity. Most importantly, you need to treat your prospective customer with respect and dignity and never put them down because of their financial situation or their opinion. Not everyone on earth needs your product and therefore, not everyone will become your customer. It is your job to sort the crowd to find customers who need what you have to sell and that have the financial resources and mind set to see the opportunity that you are presenting.An important point to remember is that once you have asked the customer to close the sale, be silent and give the customer time to think and respond. It takes a lot of courage and focus to wait silently while the customer is making a decision, however, it is a proven fact that if you speak first, you lose. It is extremely important that you understand that you should never sound or appear to be too pushy at this point of time.When taking orders from your customers, you should initiate an easy, casual type of conversation to make the customer feel more comfortable. This will help to get your customer to trust you. Without building trust, you will not have any chance of building repeat business with your customers and only your competitors will win. This is something that you don’t want to happen in any business especially in your home based business opportunity from home.

Virtually every owner or manager will agree that operating a small business requires lots of hard work on the part of both managers and employees. It’s what is commonly known as “sweat equity”. Or in other words, hard work is required to bring the results desired.Hard work alone is not enough. Additionally, the business owner must be prepared to make a commitment to building and growing the business. That translates to being on the job every day.Unfortunately, some owners, such as those who purchase a franchise, assume that their on-the-job commitment is not necessary if they hire a manager to run the business. Sometimes that works. More often it doesn’t work so well. Nevertheless, operating a small business requires hard work by the owners and managers.There are three fundamental steps in the process of the hard work that are not complicated, but necessary for success.Getting work comes first. Whatever the business does, it must first promote and sell its products and services to the markets served. The business cannot depend on chance. To illustrate, if the business has the cure for the common cold, it must tell the market and provide a way for potential customers to contact the business to purchase the remedy. To get work or sell products and services, the business must make the market it serves aware of its presence and skills as well as how to contact the business. Fortunately, there are many affordable advertising and promotion options for small businesses that will contact potential customers who are likely to buy the products and services available for purchase.Fulfilling and delivering customer orders is the second step. Whether designing, building, assembling or delivering products or services, small businesses do of good job of getting the work done. What they do not do so well sometimes is fulfilling the order or getting the project done on time.There may be nothing more irritating or displeasing to a customer than a supplier or vendor who does not fulfill an order or complete a project on time. This happens far too often with small businesses. While it is desirable to get something done the right way even though it may take more time than originally planned, small business owners and managers must strive to meet deadlines or finish projects before the deadline if they want to be successful.Paying bills and getting paid for the Work performed and delivered is the third step of the process.Small businesses tend to pay bills to vendors and suppliers before the due date because they think the thought doing so will assure a good credit status with the vendor or supplier if the bill is paid before due. Paying the bill when due is good enough.On the other hand, they will allow their customers to pay bills beyond the due date.At the end of the fiscal year, most small businesses will complain that while sales were good, there was little cash in the company checking account. When asked why this is the case, Accountants and Consultants will reply that the cash shortage is in Inventory or Accounts Receivable. Usually the latter is the major contributor to cash shortfalls.Small businesses do not do a good job of getting paid in a timely manner. It does not have to be that way and it should not be that way. In fact, it is very easy to assure timely payments when a consistent and uniform Accounts Receivable Collection Procedures Program is in place.Accounts Receivable systems are a valuable asset to small businesses. The consistent application of Accounts Receivable collection activities will reduce costs which in turn improves margins and operation profits.In closing, a professional Accounts Receivable Collection is not the dreaded last minute phone call to the customer that nobody wants to do. On the contrary, the process begins at the Point of Sale when buyer and seller agree to payment terms required and continues on professional and uniform communication between the buyer and the seller.

Though advertising is an expensive marketing tool, brand owners adopt various advertising tools to promote their brands amongst customers. The success story of a brand (as per marketing experts) is directly or indirectly related to the advertising activities of the product. However, it is also a much observed fact that not all advertising campaigns become a hit. Television Advertising, Print Advertising, Outdoor Advertising, Internet Advertising etc are some common practices of brand promotion. In the following paragraphs, let us take a look at the pros & cons of advertising.

Advertising advantages

1. The brand owner has complete control over his promotion campaign- One of the major advantages of brand ad is that the brand owner or advertiser has complete control over his promotion campaign. One can start or launch the campaign when he desires and can also put an end to the campaign accordingly to his requirement.

2. Advertising is a consistent marketing activity- One can consistently present the company’s image and sales message amongst customers to build awareness and trust. The brand message can be presented to customers all year round.

Advertising disadvantages

1. Requires proper planning & execution- An adv practice requires proper planning & execution of the plan. Advertisers need to meticulously work out the promotion plans of the brand and present it as an interesting brand message to target customers.

2. Time consuming and persistent- Any advertising activity is time consuming. One cannot come up with an advertising idea and launch the campaign then and there. Defining the target group, choosing the media vehicle, deciding the brand message etc require sufficient time for advertiser.

3. Advertising is at times a monotonous affair- It is true that ad is at times a monotonous affair. One needs to repeatedly present the same old brand message to customers through various media channels. Customers at times find it boring to go through the same old brand message again and again. A creative input is a must to avoid monotony in brand advertising.